ARF comparability study
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ARF comparability study a controlled field experiment comparing three methods of estimating magazine audiences : the second of two reports of the Comparability Subcommittee of the Magazine Research Development Council, Advertising Research Foundation. by Magazine Research Development Council. Comparability Subcommittee.

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Published by Advertising Research Foundation in [New York] .
Written in English


  • Advertising Research Foundation.,
  • Advertising -- Research -- United States,
  • Advertising, Magazine

Book details:

Edition Notes

ContributionsSimmons Market Research Bureau.
LC ClassificationsHF5815 A352
The Physical Object
Pagination126 p.
Number of Pages126
ID Numbers
Open LibraryOL21260026M

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